Need A Jazz Publicist To Get Reviews For Your Upcoming Album?

Done For You Jazz PR

The offer: We’ll pitch your upcoming album to 50 well-suited press contacts around the world… and follow up with them.

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In an ideal world, people would just discover great music organically. But in reality, you need to put it in front of the right influencers multiple times. You need to know who they are, how to approach them and when to keep chasing.

As jazz publicists we’ve had albums featured in most jazz magazines and websites around the world, including Downbeat, Jazzwise, Jazz Magazine, Jazzthing, Jazziz, Jazz Journal and many more…

Hi, Matt Fripp here

Booking agent, publicist & host of Jazzfuel.

We’ve worked international Jazz PR on over 250 albums from a mix of record labels and independent artists over the last 6 years.

Our campaigns have helped pull in more than 2,500 reviews and pieces of coverage from the best jazz magazines, websites, blogs and radio stations around the world.

Get a jazz publicist to shout about your new release for you!

 
If you’ve released music before, you might be familiar with the slight disappointment that your carefully crafted album is not creating as much of an impact on your career as you’d hoped.

Promoters don’t seem to be aware of it, fans who’ve shown plenty of interest in the past have not bought or downloaded it… and it’s not being mentioned by any blogs or jazz magazines.

All that time & money making the best possible album and not enough ‘wins’ with the release itself.

Of course, in an ideal world, people would just discover great music organically. But if you want jazz press coverage for an upcoming release, you need to ASK the right people for it. And, more often than not, you need to follow up again & again.

If you haven’t got a publicist doing this for you, and you don’t have the time to do it consistently yourself, the chances getting the press quotes and attention you need and deserve are low.

This done-for-you jazz PR campaign takes care of things by sending effective, personalised pitching emails to a custom-built list of press targets, multiple times.

Translate great music into industry attention.

Testimonials

“Working with Jazzfuel was very helpful, not only for the reviews that my recording received, but for the helpful advice about a variety of related and important facets of promoting my music”

- Greg Burk (USA/IT)

“Matt and his team were very easy to work with. My music was heard and reviewed by people I wouldn't have been able to reach on my own, and partly as a result I managed to sell out my first run of CDs. Would (and have!) definitely recommend JazzFuel to other artists.

- Helena Kay (UK)

Jazzfuel have been essential to my debut release Music For Betty in terms of launching my album and taking care of all of the PR outside of Denmark. I am very pleased with the job that was done"

- Nana Rashid (DK)

“Working with Matt Fripp and Jazzfuel for my latest album, NoteSpeak 12 was an exceptional experience. Matt's PR expertise and dedication significantly elevated our project's visibility, ensuring we reached a broader and more engaged audience. His strategic approach, combined with a genuine passion for jazz, resulted in top-notch promotional efforts that perfectly captured the essence of our music. I highly recommend Matt and Jazzfuel for anyone seeking professional and impactful music PR services."

- Lisa Marie Simmons, NoteSpeak 12

Latest Campaigns and Cuttings

FAQs

Who’s this campaign for?

First Time Releases

If this is your first serious release, we can help you reach the places that are open to publicising new music and give you a solid foundation that will help you pitch for better and allow you to approach more traditional print press the next time around
.

International Releases

If you’re releasing music on a label – or already have experience with this – you probably already have some history of press and maybe a jazz PR arranged in your ‘home’ country. We’ll reach out to bloggers & journalists in secondary countries that you’d like to tour in but don’t have a publicist pushing in.

How far in advance do I need to book this?

The earlier the better as we are not taking on a huge number of these campaigns. 

Ideally we would arrange an introduction call at least 3 months before the planned release date. If you know you’ll be releasing in the next few months, feel free to submit your details today and we can arrange a follow up nearer the time.

Who will you target for my campaign?

We put together a new, customised, target list for every campaign. This is usually based on two main factors: firstly, what you’ve told us about countries or territories you have (or would like to have) success in. And, secondly, by looking at artists making similar music to you and seeing where they’ve achieved press coverage.

My album is already out. Can you help?

For now, we’re only working on new releases, simply because there is a higher chance of success when the music is just coming out.

If you’ve already released and are wondering how you can make the best of the situation, you might be interested to check Jazzfuel PRO which allows you to get support and feedback on running your own DIY campaign from Matt Fripp and guests.

I’m only releasing a single/EP. Can you help?

For now, we’re only working on full albums because there are many more opportunities for press coverage of this type. Releasing singles as part of the album launch strategy is great though, and something we can build into the campaign.

Do you offer mass mail-outs or e-blasts?

No! We believe that mass mail-outs don’t deliver good results.

Each campaign is personalised so that the specific media contacts we've selected are pitched to in the best possible way. Sometimes that's a specific format they've already requested from us, others it's simply using best-practices and personalisation.

Of course, the main ‘key description’ of the project is pre-written based on your press release to be as effective as possible in communicating what’s so great about the music, but the other personalisations mean the reader is much more ready to digest that info and click the ‘listen’ link. It might seem like a detail, but it makes a big difference.

(Also, for anyone reading this on the press side, we hope this means that you receive more music that is well-suited to your tastes!)

How Long Does the Campaign Last For?

We would aim to have all the promo materials prepared at least 10 weeks before the album comes out and will then be pitching from that point until around 6 weeks after the release.

Should I hire a jazz publicist in my home country too?

This is pretty much a question of budget.

A good publicist who is really motivated by your project can open a lot of doors. 

Working in such a specific territory, they are usually very close with the key music journalists and can make a big difference there. But with fewer and fewer outlets for press these days, many musicians struggle to justify the cost of a jazz PR against the likely coverage they will get – especially when their goal is to tour in many countries. 

So the Jazzfuel PR campaign can work as a great springboard to get your project started.

If these FAQs don’t answer your questions, please reach out to us via matt@jazzfuel.com

Should I hire a jazz publicist in my home country too?

This is pretty much a question of budget.

A good publicist who is really motivated by your project can open a lot of doors. 

Working in such a specific territory, they are usually very close with the key music journalists and can make a big difference there. But with fewer and fewer outlets for press these days, many musicians struggle to justify the cost of a jazz PR against the likely coverage they will get – especially when their goal is to tour in many countries. 

So the Jazzfuel PR campaign can work as a great springboard to get your project started.

If these FAQs don’t answer your questions, please reach out to us via matt@jazzfuel.com

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